Our Approach

Great partnerships are built on a shared vision of success

There are more options for companies to reach new and existing customers than ever before. An unintended result of so much choice is a complex and fragmented environment of suppliers, agencies, software platforms and supporting data. SupplyLogic is specifically designed to streamline this complexity and solve the challenges inherent to companies that spend millions of dollars annually on print and digital communications.

Whether our client’s emphasis is on creating operational efficiency or improving scalability, our approach is the same – deliver innovation, substantial cost savings, improved processes and reduced business risk. Our team is a group of engineers, scientists and Six Sigma business process consultants who have spent the past decade optimizing print and digital supply chains for many of the world’s leading brands.

We call this approach the SupplyLogic Way, which is the “Gold Standard” in the industry.

We outsourced our marketing supply chain to SupplyLogic because of the quality of their people, an obsessive attention to detail and how well our teams were culturally aligned. Chris Kienle Managing Director,
Marketing Operations

The SupplyLogic Team

Founded in 2004, we operate from our New York corporate headquarters and Chicago operations center, with expert resources on-site at client offices across the United States.

Kevin F. Sherlock Founder and Chief Executive Officer

I founded SupplyLogic, Inc. to advocate for corporate clients looking to optimize their complex legacy print and emerging digital supply chains. After a decade of shaping SupplyLogic, I am most proud of my growing and talented team of experts. Today, some of the largest brands in the world look to and have relied on SupplyLogic to support their cost efficiency and growth initiatives. Our vision is to become the undisputed Gold Standard in the “Print Management” space. Our team recognizes that intelligent solutions must be supported with flawless execution and that includes our vetted suppliers who are a vital component of our model.

Frank J. Olivieri President and Chief Operating Officer

I am responsible for overall operations and general management at SupplyLogic. Before SupplyLogic, I spent seven years starting up and scaling Williams Lea’s print outsourcing business to 300+ employees, $1 billion in spend under management and expanding the business to Brazil, Argentina, Mexico and Canada. Before that, I spent eight years at RR Donnelley, in executive operations and management. I hold a Bachelors Degree from the Merchant Marine Academy at Fort Schuyler in Electrical Engineering, a Master’s Degree in Finance from Dowling College and post-graduate certificates in service leadership. I am an advisory board member of Arizona State University’s WP Carey School of Business, and have achieved a six-sigma greenbelt classification.

Michael Marchetti Managing Director, Client Services

I am Managing Director, Client Services at SupplyLogic, where I am responsible for leading the overall account operations and client relationships, ensuring the maximum service delivery experience is always achieved for our clients. Prior to joining SupplyLogic, I spent 24 years with WorkflowOne as part of the National Business Development and Account Management team, developing programs focused on corporate brand identity, brand culture and brand compliance. Working in the Marketing Services/Operations arena, I have experience with BPO program architecture, business-to-business online ordering systems and inventory management. I hold a Bachelor of Arts Degree in Marketing and Management from Loras College.

Peter Robinson Director of Finance

I provide both strategic and operational financial and accounting support to the organization and ensure that the company is compliant with all tax and corporate governance requirements. Prior to joining SupplyLogic, I was Chief Financial Officer – North America for Huntsworth Group, a UK-based plc providing marketing and communications services, where I worked for 21 years. I am a CPA and began my career with 5+ years in public accounting, including 2 years with KPMG’s Long Island office. I graduated magna cum laude from Pace University with a BBA in public accounting and am a Chaminade alumnus.

Dennis J. McDonagh Board Member

I am a retired Senior Managing Director and Chief Financial Officer of Blackstone Real Estate Group, the largest real estate platform in the world with $101 billion in investor capital under management. Blackstone’s portfolio includes hotel, office, retail, industrial and residential properties in the U.S., Europe, Asia and Latin America. During my 20 years as CFO, I had overall responsibility for the fund accounting, tax and financial reporting for seven global, four European and an Asian real estate fund, as well as three real estate debt funds. I also played a central role with Limited Partner relations and in opening real estate financial reporting offices in London, Luxembourg and Singapore. I am a Certified Public Accountant. I hold a B.A. in Accounting in 1978 from Adelphi University.

Kevin Dwyer Board Member

I contribute years of experience leading acquisitions and divestitures in the private and public sectors, as well as the “for profit” and “not for profit” markets to SupplyLogic. I spent 25 years with Spiro-Wallach Co., serving as President and CEO, where I led a management buyout of the company, as Unisource Worldwide Inc. (the largest paper and packaging distribution company in North America) acquired Spiro-Wallach. I joined the board of SupplyLogic in 2004. I am a graduate of Boston College.

Our Clients

Our value proposition is an optimal solution for companies with complex print and digital supply chain environments.

national vision inc

Our Strategic Partners

We have been successful in forming strategic partnerships with several of the leading private equity firms. Together, we have delivered substantial cost savings and operational efficiencies across their portfolios.

Why SupplyLogic?

Today, only 20% of print and digital supply chains are fully optimized.

A well-designed and managed supply chain offers reliability, scalability and speed to market. Today, only 20% of print and digital supply chains are fully optimized.

A company thrives when it focuses on its core activities, specifically those areas that drive revenue and competitive advantage. The print and digital supply chain, however, is a complex and fragmented non-core function that is ever-evolving and typically includes dozens of suppliers, multiple software platforms, agencies and partners.

Optimizing the print and digital supply chain is our core business. It’s what we do and what our team has been doing over the past decade for the largest and most complex companies in the world. A partnership with SupplyLogic provides the following key components:

  • 25-40+% savings commitment
  • Access to SupplyLogic’s leverage in the marketplace
  • Expert on-site resources working directly with client marketing
  • Management of procurement activities and program suppliers
  • Integration and management of market-leading technology
  • Mobile analytics and reporting to enhance mROI intelligence

Learn more about the value we bring from our case studies.

Outsourcing our marketing supply chain to SupplyLogic has allowed us to scale our business to meet our aggressive growth targets. Debra Woyce Chief Operating Officer
National Vision, Inc.


You’ve got questions, we’ve got answers.

  1. How do you determine if the current state of my marketing supply chain is optimized?

    SupplyLogic will perform, at no cost, an initial assessment of your marketing supply chain. Upon completion, SupplyLogic will deliver a detailed business case that outlines findings, recommendations and provides a future state solution aligned with our client’s corporate strategy.

  2. How much time and resource is required from my team to complete an engagement with SupplyLogic?

    Our assessment process is typically four to six weeks and only requires access to data and key stakeholders. We understand your time is valuable. Our process has been designed to avoid any disruption to your day-to-day operations.

  3. What categories do you manage?

    We manage physical categories such as commercial print, direct mail, financial print, statements and confirms, point-of-sale signage, forms, labels, envelopes, packaging and promotional items, as well as warehousing, fulfillment and logistics. We also manage digital categories such as B2B ecommerce storefronts, email distribution and reporting, microsites, pURLs and social media.

  4. Do I need to outsource my entire marketing supply chain to you?

    Yes, we enter into three to five strategic outsourcing partnerships each year with companies that spend in excess of $10MM annually within the above categories. This disciplined approach allows us to bring our full array of resources to each engagement, delivering optimal results.

  5. Why should I outsource my marketing supply chain and why choose SupplyLogic?

    Due to budget and resource constraints, companies are unable to achieve an optimized marketing supply chain independently. SupplyLogic provides expert on-site resources, self-funded market leading technology and exceptional change management leadership.

Talent. Innovation. Execution.


Corporate Headquarters
401 Franklin Ave., Suite 206
Garden City, NY 11530