SupplyLogic partners with marketing and procurement leaders to optimize the print and marketing communications supply chain - one brand at a time.
About UsGreat Partnerships are Built on a Shared Vision of Success
Founded in 2004, SupplyLogic is a leading third-party management company that creates value for the most recognized brands in the world by optimizing their print and marketing communications supply chains. We partner with marketing and procurement leaders to deliver innovative solutions specifically designed to improve cost efficiencies and brand compliance, reduce business risk, and improve service levels to their demand communities. SupplyLogic provides specialized managed services and expertise within the print, point of sale, and packaging categories.
Our boutique approach ensures that every client and transformational assignment is handled with great care. Our senior executives are intimately involved in every relationship, and our unique methodologies and highly talented team of process and category experts help guide the technologies we implement, the suppliers we choose, and the talented and experienced people we place on site to manage complex print and marketing communications supply chains.
We assess your current situation, align our teams to become an extension of your organization, and focus exclusively on improving your operating model. Our team of Six Sigma trained consultants has spent decades optimizing print and marketing communications supply chains for companies just like yours.
We take great pride in being the “Gold Standard” of the industry and customer intimacy is what sets us apart. We partner with three to five recognized brands per year, where our client's strategic initiatives guide our vision of success.
We are ready to help you see what is possible. Our assessment approach and customer engagement model have been lauded by leading private equity firms, globally recognized consultants, and our peers in the industry.
We operate from our New York corporate headquarters and Chicago operations center, with expert resources on-site at client offices across the United States.
Kevin F. Sherlock Founder and Chief Executive Officer
Michael Marchetti Managing Director, Client Services
Vivake Persaud Chief Financial Officer
John Buggie Managing Director, Strategic Development
Dennis J. McDonagh Board Advisor
Martine Reardon Board Advisor
Kevin Dwyer Board Advisor
Brian Bancroft Board Advisor
I founded SupplyLogic, Inc. to advocate for corporate clients looking to optimize their complex legacy print and emerging digital supply chains. After a decade of shaping SupplyLogic, I am most proud of my growing and talented team of experts. Today, some of the largest brands in the world look to and have relied on SupplyLogic to support their cost efficiency and growth initiatives. Our vision is to become the undisputed Gold Standard in the “Print Management” space. Our team recognizes that intelligent solutions must be supported with flawless execution and that includes our vetted suppliers who are a vital component of our model.
I am Managing Director, Client Services at SupplyLogic, where I am responsible for leading the overall account operations and client relationships, ensuring the maximum service delivery experience is always achieved for our clients. Prior to joining SupplyLogic, I spent 24 years with WorkflowOne as part of the National Business Development and Account Management team, developing programs focused on corporate brand identity, brand culture and brand compliance. Working in the Marketing Services/Operations arena, I have experience with BPO program architecture, business-to-business online ordering systems and inventory management. I hold a Bachelor of Arts Degree in Marketing and Management from Loras College.
As the Chief Financial Officer, I am responsible for all strategic and tactical matters as they relate to financial & accounting management, compliance, audit, treasury & forecasting.
Prior to joining SupplyLogic, I was the Chief Financial Officer & Board of Director member– North America for Travelex Currency Services, a pre-eminent foreign exchange payments & remittance company with over $100+ million in revenues & 800+ employees across USA, Canada and Panama. Before that, I’ve held senior managerial positions at Deloitte & Touche, JPMorgan Private Bank, Fortis Capital & Highbridge Capital. I hold a Bachelor of Science Degree in Finance & M.B.A. from St. John’s University. Additionally, I have a Master of Science Degree in Accounting from University of Maryland University College.
I joined SupplyLogic in 2019 to serve as its Managing Director, Strategic Development with a focus on building upon SupplyLogic’s well recognized client work serving iconic global clients and private equity partners. As a 30 year industry veteran of marketing advisory and strategic sourcing work, I now lead SupplyLogic’s strategic growth, business development, and marketing engagement across the entreprise. Prior to joining SupplyLogic, my career included international leadership experience within senior management of large-cap and mid-cap global corporations facing issues on strategy, organizational change, and marketing operations with P&L responsibility for sales, marketing, creative services, business development and consulting services. My clients are leading companies in the consumer/retail and private equity sectors whose goals are delivering growth and EBITDA improvements by achieving outstanding marketing performance and savings.
I am a retired Senior Managing Director and Chief Financial Officer of Blackstone Real Estate Group, the largest real estate platform in the world with $101 billion in investor capital under management. Blackstone’s portfolio includes hotel, office, retail, industrial and residential properties in the U.S., Europe, Asia and Latin America. During my 20 years as CFO, I had overall responsibility for the fund accounting, tax and financial reporting for seven global, four European and an Asian real estate fund, as well as three real estate debt funds. I also played a central role with Limited Partner relations and in opening real estate financial reporting offices in London, Luxembourg and Singapore. I am a Certified Public Accountant. I hold a B.A. in Accounting in 1978 from Adelphi University.
Recognized as one of retail’s most successful and innovative marketing executives. Best known for my role as Chief Marketing Officer at Macy’s, from 2012 through 2016. I captained the company’s 1,300 person marketing organization, including advertising, creative, brand development, social, mobile and digital media, public relations, media planning and consumer insights for more than 800 stores and for leading macys.com, the sixth largest internet business in the country. In addition, I presided over the Macy’s Thanksgiving Day Parade, the spectacular 4th of July Fireworks shows, and tent pole fashion extravaganzas in New York City as well as key markets around the country. During my time as Macy’s CMO, the Company recorded five consecutive years of comp sales growth, added more than $5 billion in sales, and achieved 6 consecutive years of double digit growth.
I contribute years of experience leading acquisitions and divestitures in the private and public sectors, as well as the “for profit” and “not for profit” markets to SupplyLogic. I spent 25 years with Spiro-Wallach Co., serving as President and CEO, where I led a management buyout of the company, as Unisource Worldwide Inc. (the largest paper and packaging distribution company in North America) acquired Spiro-Wallach. I joined the board of SupplyLogic in 2004. I am a graduate of Boston College.
I am the Chief Procurement Officer of Church & Dwight Inc., a $3.8 billion company, founded in 1846 and headquartered in Ewing, New Jersey. One of the fastest growing Consumer Packaged Goods companies and a leader in the Household Consumer Products and Personal Care industries. Prior to joining Church & Dwight I was the VP Procurement for The Coca-Cola Company where I led teams focused on all areas of spend including Sales and Marketing where we enabled greater efficiencies and effectiveness across $2B of spend. Serving as the Chief Procurement Officer for Kellogg's emerging markets which spanned Africa, Asia and Australia and based in Singapore, I led breakthrough performance and in late 2014, I was honored as "Procurement Leader Asia" by Procurement Leaders. I am a graduate of Joseph's University and the J.L. Kellogg School of Management at Northwestern University where I obtained my Master Degree. I attained lifetime C.P.M. status through the Institute of Supply Management.
Our third party perspective delivers significant enterprise value for companies with complex print and marketing communications supply chains. Click on any of these brands to see how we have helped companies like yours...
Why SupplyLogic?Today, less than 20% of print and marketing communications supply chains are fully optimized.
A well-managed supply chain unifies your brand experience, reduces supplier risk, and helps you get to market faster. Yet today, less than 20% of companies have print and marketing supply chains that are fully optimized.
The print and marketing communications supply chain is often a complex and fragmented environment that can include dozens of suppliers, multiple software platforms, agencies, and partners. Optimizing these categories at the production and execution levels is our core business, and when you partner with SupplyLogic, you can refocus your valued resources on the strategic activities that matter most.
For over a decade we’ve been optimizing print and marketing communications supply chains for the largest and most complex brands in the world.
Our Boutique approach enables us to focus exclusively on our clients - our vision is to be the best, not the biggest in our sector. When a complex brand wants these categories optimized, we strive to become the “only choice”. Being the Gold Standard in this complex transformative process requires extreme focus and a true understanding of our client’s culture and strategic vision.
When you partner with SupplyLogic, you can expect:
• Our executives to be intimately involved in all aspects of the engagement
• Deep sector experience and category expertise
• SupplyLogic to invest in a holistic assessment of your environment and deliver a best in class business approach
• Thoughtful solutions to your most challenging go to market initiatives
• Technologies that seamlessly leverage data to enhance execution capacity and ability
• Specialized on-site resources that become an extension of your marketing and procurement teams
• Strategically aligned leverage in the marketplace through a SupplyLogic managed supplier panel
• Reduced cost and risk associated with suppliers, inventory and your brand equity
• Improved operational execution, scale and speed to market
• Improved brand compliance and service support across your locations and business units
• Results that are Guaranteed!
To learn more about how we've helped companies like yours,
Check out our Case Studies
You’ve got questions, we’ve got answers.
How do you determine if my print and marketing communications supply chain is optimized?
SupplyLogic will perform, at no cost, an initial assessment of your supply chain. Upon completion, we will deliver a detailed business case that outlines findings, recommendations and provides a future state solution aligned with your objectives.
How much time is required from my team to complete an engagement with SupplyLogic?
Our assessment process typically takes four to six weeks and only requires access to data and key stakeholders. We understand your time is valuable. Our process has been designed to avoid any disruption to your day-to-day operations.
What categories do you manage?
We manage all components of the print, marketing communications, and branded merchandise supply chain. This includes categories such as commercial print, direct mail, financial print, statements and confirms, point-of-sale signage, forms, labels, envelopes, packaging, apparel, and promotional items.
In addition to managing the product sourcing process, we provide warehousing, fulfillment and logistics services, and a best in class e-commerce storefront platform that eliminates the risk of using supplier provided ordering portals.
Do I need to outsource my entire supply chain to you?
We enter into three to five strategic outsourcing partnerships each year with companies that spend in excess of $10 Million annually in these categories. Our experience shows that when we manage the entire supply chain, our customers achieve better results and are able to refocus resources on core activities.
Why should I outsource my print and marketing communications supply chain, and why choose SupplyLogic?
We have found that companies which haven't optimized these categories incur higher risk, have a more fractured brand, and are missing the opportunity to capture significant savings.
The SupplyLogic approach has been recognized as "best in class" by leading private equity and consulting firms. Our integrated, customer-centric model extends your marketing organization and provides you with category experts and six sigma process skills which will rapidly deliver increased value to your supply chain.