Our Approach

Great partnerships are built on a shared vision of success

There are more options for companies to reach new and existing customers than ever before. An unintended result of so much choice is a complex and fragmented marketing supply chain of suppliers, agencies, software platforms and supporting data. SupplyLogic is specifically designed to streamline this complexity and solve the challenges inherent to companies that spend millions of dollars annually on print and digital marketing communications.

Whether our client’s emphasis is on creating operational efficiency or improving scalability, our approach is the same – deliver innovation, substantial cost savings, improved processes and reduced business risk. Our team is a group of engineers, scientists and Six Sigma business process consultants who have spent the past decade optimizing the marketing supply chains for many of the world’s leading brands.

We call this approach the SupplyLogic Way, which we believe is the “Gold Standard” in the industry.

We outsourced our marketing supply chain to SupplyLogic because of the quality of their people, an obsessive attention to detail and how well our teams were culturally aligned Chris Kienle Managing Director,
Marketing Operations
Ameritrade
Kevin F. Sherlock Founder and Chief Executive Officer

I founded SupplyLogic, Inc. to advocate for corporate clients looking to optimize their complex legacy print and emerging digital supply chains. After a decade of shaping SupplyLogic, I am most proud of my growing and talented team of experts. Today, some of the largest brands in the world look to and have relied on SupplyLogic to support their cost efficiency and growth initiatives. Our vision is to become the undisputed Gold Standard in the “Print Management” space. Our team recognizes that intelligent solutions must be supported with flawless execution and that includes our vetted suppliers who are a vital component of our model.

Frank J. Olivieri President and Chief Operating Officer

I am responsible for overall operations and general management at SupplyLogic. Before SupplyLogic, I spent seven years starting up and scaling Williams Lea’s print outsourcing business to 300+ employees, $1 billion in spend under management and expanding the business to Brazil, Argentina, Mexico and Canada. Before that, I spent eight years at RR Donnelley, in executive operations and management. I hold a Bachelors Degree from the Merchant Marine Academy at Fort Schuyler in Electrical Engineering, a Master’s Degree in Finance from Dowling College and post-graduate certificates in service leadership. I am an advisory board member of Arizona State University’s WP Carey School of Business, and have achieved a six-sigma greenbelt classification.

Phil Schoonmaker Chief Strategy Officer

I am responsible for creating and executing our strategic vision, with direct oversight over our consulting practice and client application architecture. I have spent 15 years in marketing managed services, strategic planning, organizational design, commercial analysis, and technology implementation. I’ve led transformative marketing initiatives at Walmart, Harley-Davidson, Warner Music Group, Goldman Sachs and GlaxoSmithKline, among several others. Prior to joining SupplyLogic, I was EVP Strategy for LogicSource, a SaaS and managed services provider, co-founding the firm in partnership with Bain Capital Ventures. Before that, I was VP Solutions at Williams Lea North America. I hold a Bachelor of Arts in American History and Astrophysics from Franklin & Marshall College.

Michael Marchetti Managing Director, Client Services

I am Managing Director, Client Services at SupplyLogic, where I am responsible for leading the overall account operations and client relationships, ensuring the maximum service delivery experience is always achieved for our clients. Prior to joining SupplyLogic, I spent 24 years with WorkflowOne as part of the National Business Development and Account Management team, developing programs focused on corporate brand identity, brand culture and brand compliance. Working in the Marketing Services/Operations arena, I have experience with BPO program architecture, business-to-business online ordering systems and inventory management. I hold a Bachelor of Arts Degree in Marketing and Management from Loras College.

Christopher Lamb Vice President of Enterprise Solutions

I am Vice President of Enterprise Solutions at SupplyLogic, where I build with our clients and our internal teams the optimized marketing supply chain. I have worked in the managed services space for over 10 years and delivered business improvements and savings for companies like Walmart, Elizabeth Arden, Barclays, Pernod Ricard, Manor, to name a few. Prior to SupplyLogic, I ran a consultantcy, Andermont LLC, where we worked with large corporations in the US and Europe. Before that I was Vice President at Williams Lea, Head of Off-Premise Strategy at Diageo and also Head of Marketing for L’Oreal Switzerland. I was born and raised in Geneva, and hold a BS from the University of Geneva, Switzerland.

Bob Gill Vice President of Global Sourcing

At SupplyLogic, I am responsible for global Strategic Sourcing and Supplier Management Organization. Previously, I spent 8 years with Williams Lea/Tag leading their Strategic Sourcing operations from start up to managing $1 billion in spend across various categories for corporations including Citigroup, Coca-Cola, Wal-Mart, Morgan Stanley, and BlackRock. I have worked in all aspects of print, and print related operations and have patented several improvements for offset and digital print manufacturing that continue to improve today’s processes. I hold a Bachelor of Science from Governors State University.

Yesenia Medina Director of Client Engagement

I lead SupplyLogic’s Project Management Office, where I manage new client engagements from assessment through implementation. Prior to SupplyLogic, I led client transformations in several industries resulting in substantial cost savings, risk reduction, and performance gains for Williams Lea/Tag. I have handled implementations for some of the largest print outsourcing engagements, where I worked to insure that brand continuity remained in place throughout transformation in order to retain our clients’ market visibility. I hold a Master of Arts in Integrated Marketing Communication.

Julie Burke Director of Talent and Human Resources

At SupplyLogic, I am responsible for providing leadership in developing and executing human resources policies and programs inclusive of Organizational Design, Talent Acquisition and Management, Compensation, Benefits, Training & Development, Employee Relations and HR Compliance. Before SupplyLogic, I was HR Manager for Rapid Displays where I helped drive growth initiatives across the company, partnering with the Executive Leadership team to assess, organize and develop the company’s talent to foster future success. I have 15+ years of experience in the industries of manufacturing, healthcare and professional services.

Dennis J. McDonagh Board Member

I am a retired Senior Managing Director and Chief Financial Officer of Blackstone Real Estate Group, the largest real estate platform in the world with $101 billion in investor capital under management. Blackstone’s portfolio includes hotel, office, retail, industrial and residential properties in the U.S., Europe, Asia and Latin America. During my 20 years as CFO, I had overall responsibility for the fund accounting, tax and financial reporting for seven global, four European and an Asian real estate fund, as well as three real estate debt funds. I also played a central role with Limited Partner relations and in opening real estate financial reporting offices in London, Luxembourg and Singapore. I am a Certified Public Accountant. I hold a B.A. in Accounting in 1978 from Adelphi University.

Kevin Dwyer Board Member

I contribute years of experience leading acquisitions and divestitures in the private and public sectors, as well as the “for profit” and “not for profit” markets to SupplyLogic. I spent 25 years with Spiro-Wallach Co., serving as President and CEO, where I led a management buyout of the company, as Unisource Worldwide Inc. (the largest paper and packaging distribution company in North America) acquired Spiro-Wallach. I joined the board of SupplyLogic in 2004. I am a graduate of Boston College.

Benedict A. Silverman Board Member

I am a member of SupplyLogic’s board of directors and a member of the Florida Bar. Since 1987, I have been managing the sales and purchase of my personal assets of net-leased retail facilities, primarily Walmart, including the Deerfield Mall and The Home Depot Center in Delray Beach. After college, I joined The Mortgage Corporation of America as in-house counsel, later acquiring the company with my partner. While at MCA, our primary clients were Kmart Corporation, Walmart Stores, and Kroger. I graduated from the University of Florida College of Law.

Our Clients

Our value proposition is an optimal solution for companies with complex marketing supply chain environments.

national vision inc

Our Strategic Partners

We have been successful in forming strategic partnerships with several of the leading private equity firms. Together, we have delivered substantial cost savings and operational efficiencies across their portfolios.

Why SupplyLogic?

Today, only 20% of marketing supply chains are fully optimized.

Studies show that most companies spend upwards of 35% of their marketing budget on marketing supply chain operations. A well-designed and managed supply chain offers reliability, scalability and speed to market. Today, only 20% of marketing supply chains are fully optimized.

A company thrives when it focuses on its core activities, specifically those areas that drive revenue and competitive advantage. The marketing supply chain, however, is a complex and fragmented non-core function that is ever-evolving and typically includes dozens of suppliers, multiple software platforms, agencies and partners.

Optimizing the print and digital marketing supply chain is our core business. It’s what we do and what our team has been doing over the past decade for the largest and most complex companies in the world. An outsourcing partnership with SupplyLogic provides the following key components:

  • 25-40+% savings commitment
  • Access to SupplyLogic’s leverage in the marketplace
  • Expert on-site resources working directly with client marketing
  • Management of procurement activities and program suppliers
  • Integration and management of market-leading technology
  • Mobile analytics and reporting to enhance mROI intelligence

Learn more about the value we bring from our case studies.

"Outsourcing our marketing supply chain to SupplyLogic has allowed us to scale our business to meet our aggressive growth targets."

Debra Woyce Chief Operating Officer
National Vision, Inc.

FAQs

You’ve got questions, we’ve got answers.

  1. How do you determine if the current state of my marketing supply chain is optimized?

    SupplyLogic will perform, at no cost, an initial assessment of your marketing supply chain. Upon completion, SupplyLogic will deliver a detailed business case that outlines findings, recommendations and provides a future state solution aligned with our client’s corporate strategy.

  2. How much time and resource is required from my team to complete an engagement with SupplyLogic?

    Our assessment process is typically four to six weeks and only requires access to data and key stakeholders. We understand your time is valuable. Our process has been designed to avoid any disruption to your day-to-day operations.

  3. What categories do you manage?

    We manage physical categories such as commercial print, direct mail, financial print, statements and confirms, point-of-sale signage, forms, labels, envelopes, packaging and promotional items, as well as warehousing, fulfillment and logistics. We also manage digital categories such as B2B ecommerce storefronts, email distribution and reporting, microsites, pURLs and social media.

  4. Do I need to outsource my entire marketing supply chain to you?

    Yes, we enter into three to five strategic outsourcing partnerships each year with companies that spend in excess of $10MM annually within the above categories. This disciplined approach allows us to bring our full array of resources to each engagement, delivering optimal results.

  5. Why should I outsource my marketing supply chain and why choose SupplyLogic?

    Due to budget and resource constraints, companies are unable to achieve an optimized marketing supply chain independently. SupplyLogic provides expert on-site resources, self-funded market leading technology and exceptional change management leadership.

Talent. Innovation. Execution.

Contact

Corporate Headquarters
401 Franklin Ave., Suite 206
Garden City, NY 11530
1-877-767-5644