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Blog & News

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Banks get smart about innovation

June 22, 2016 8:43 am

Traditional Institutions learn to change, deliver convenience to millennials

By Robert Flowers, Vice President of Business Development, SupplyLogic

News Flash: Millennials love their mobile devices. OK, that is hardly a news flash, but for many industries this […]

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Five channel-boosting hacks

June 13, 2016 10:01 am|

By Elliot Luber
Director of Marketing and Communications, SupplyLogic

If you’re running marketing at Coke or Pepsi, one way to push more product through the channel might be a huge pull advertising campaign to boost demand, but […]

Marketing operations is a lot like operations, but your boss isn’t

June 2, 2016 12:55 pm|

By Elliot Luber
Director of Marketing and Communications, SupplyLogic

The Chief Marketing Officer (CMO) is typically somewhat less concerned with “intrinsic” efficiency (spending less) and more concerned with “extrinsic” efficiencies – like agility. This is not efficiency […]