Case StudiesOver the past decade, many of the largest brands in the world have entrusted our collective management team with more than $1 billion in print and marketing communications supply chain spend. We've helped them improve brand compliance, get to market faster, reduce supply chain risk and have delivered over $200 million in net savings.
US Foods is one of America’s great food companies, serving independent and multi-unit restaurants, healthcare and hospitality entities, government and educational institutions. With $23 billion in annual revenue, US Foods employs more than 20,000 people nationwide, and markets brands such as Chef’s Line®, Metro Deli®, Rykoff Sexton® and Stockyards®.
In 2010, CEO John Lederer took over the company’s century-old portfolio and together with Senior Vice President of Marketing, Marshall Warkentin, decided to completely transform and modernize the business. This would include a new brand identity to reflect the deep changes they were making.
The company had a highly decentralized environment for ordering print, branded materials, secondary packaging and marketing communications. Because of this, US Foods was facing a fractured brand with a lack of control over programs at the field level. Unifying the many US Foods brands under a new corporate identity would require gathering the disparate business units together to create greater economies of scale and brand continuity. Marshall chose SupplyLogic as his enterprise-wide solution partner to put his strategy into action.
To meet the challenge, SupplyLogic created the “US Foods Marketing Store” – an enterprise wide brand delivery platform that combined a simplified user experience, a supplier panel aligned with the company’s decentralized footprint, an on-site account management team, and a robust set of analytics to measure the performance of strategic growth initiatives.
SupplyLogic’s solution has become the hub around which the company delivers its unified brand experience to the marketplace. US Foods constituents leverage the platform for all marketing communications, collateral, branded merchandise, operational print, and labels.
Marketing Efficiency – US Foods experienced significant savings across their marketing supply chain to help fund innovation and growth initiatives. The organization reduced inventory waste to less than half the national average.
Brand Compliance – By aligning more than 1,000 order points through a single portal, US Foods more effectively enforces their brand standards and makes it easier for users to find the marketing assets they need.
Risk Reduction – US Foods has reduced their supplier base by 93 percent while certifying all suppliers via SupplyLogic’s 408 supplier performance metrics.
National Vision, Inc. (NVI) is one of the largest optical retailers in the United States, operating over 800 locations in 43 states, the District of Columbia, and Puerto Rico. NVI employs over 7,000 people and their retail divisions include America’s Best Contacts & Eyeglasses, Eyeglass World, Vision Centers inside select Walmart stores, Vista Optical inside Fred Meyer and Optical Centers on select military bases. The company has plans to open over 40 new locations annually.
National Vision’s lab network, which has been recognized as one of the most efficient in the industry, consists domestic locations in St. Cloud, Minnesota, Salt Lake City, Utah and Lawrenceville, Georgia – along with two international locations in China and Mexico.
NVI’s corporate goals are focused on providing consumers with high efficiency, low cost, high quality and fast turnaround time.
With a strategic private equity investment from KKR, it was clear that he current state of the company’s marketing supply chain was unable to meet the aggressive growth target of opening 60 new stores a year.
National Vision needed to streamline store ordering and delivery of print, marketing communications, and branded merchandise to improve regulatory compliance and enable employees to focus on customer care and satisfaction – rather than marketing operations. The process of ordering and managing these materials was distracting to retail workers who needed to focus on the customer’s experience.
After conducting an optimization assessment, SupplyLogic built a custom solution for NVI, focused on enabling store growth and streamlining their marketing operations function. The solution combined two full-time, on site subject matter experts working in the company’s headquarters, supported by a national shared services team consisting of software experts, business analysts, and certified suppliers. SupplyLogic also delivered a unified e-commerce platform allowing NVI retail employees to more efficiently order marketing communications and operational documents.
Cost Savings – NVI achieved a 15% net cost savings over their print, marketing communications, and branded merchandise categories
Productivity Gains – SupplyLogic's enterprise e-commerce platform has reduced order process times by 75% - and simplified the experience of store employees
Brand Continuity – By partnering with SupplyLogic, NVI was able to consolidate seven individual ordering portals into one fully integrated platform, accessed by all 800 stores. This resulted in 100% adoption rate across the enterprise.
Risk Reduction – By removing proprietary ordering platforms provided by print suppliers, NVI reduced related inventory exposure by 96% and created more flexibility in supplier selection.
1-800-FLOWERS.COM, Inc. operates as a florist and gift retailer in the United States. For more than 35 years, 1-800-FLOWERS® (1-800-356-9377 or www.1800flowers.com) has been helping deliver smiles for our customers with gifts for every occasion, including fresh flowers and the finest selection of plants, gift baskets, gourmet foods, confections, candles, balloons, and plush stuffed animals. Today, 1-800-Flowers employs approximately 400,000 people.
With ten brands and thousands of products, 1-800-Flowers.com was seeking a solution to gain more control over their fractured print supply chain and branded materials spend. They were looking to save money, improve service to their employees and business units, while freeing up resources to focus on higher value activities.
Leveraging SupplyLogic’s methodology, all brands and business units now have a streamlined process for design, ordering, production, and fulfillment of print, marketing communications and branded merchandise. Because the process is centralized, 1-800-Flowers.com has created leverage and economies of scale.
SupplyLogic deployed a centralized ecommerce platform enabling each business unit to define their unique marketing requirements. Innovations such as personalized trigger marketing, PURLs, and rewards programs have been implemented more effectively throughout the organization. In the end, the company is better able to control and analyze performance results at the enterprise level, while individual requesters are able to see the status of their projects in real time.
Marketing Efficiency - Improved overall service at a substantially reduced cost (annual savings of 20%)
Brand Compliance - Improved visibility and control, while securing digital assets
Risk Reduction - Lowered inventory exposure and provided better analytics, control, and supplier governance
For more than 20 years, Asurion’s innovation and dedication to delighting customers has made it the preferred provider of technology protection for the world’s largest wireless carriers, retailers, and device manufacturers. Asurion’s 16,000 global employees support 280 million consumers with an award-winning experience that has set the standard in the industry. The company’s solutions include premier support that enables consumers to fully utilize their digital devices and products; protect privacy; facilitate rapid replacement of lost, stolen, damaged, or malfunctioning devices.
Asurion had consolidated its print, marketing communications, and branded merchandise process to three principle vendors, each with their own specialty. While this was convenient for administrative purposes, the arrangement lacked competitive tension among the supplier panel, resulting in higher costs, lower quality, and a lack of innovation. Additionally, Asurion had relinquished many key procurement activities to its suppliers, creating a lack of control and increased risk to the business.
After conducting a thorough optimization analysis of Asurion’s print procurement processes, SupplyLogic experts introduced competitive tension back into the print procurement system by moving from three to 12 vendors. Adding technology to the procurement process improved visibility and reporting. And SupplyLogic enhanced Asurion’s procurement team – adding consulting, planning, and execution expertise. By taking headcount from 3.5 to 6 people, the new team is able to assign work to specific supply partners based on their individual capabilities, strengths, cost structures, and skills.
Asurion executives are now looking for opportunities to expand the program into other areas of the supply chain, including point of purchase materials, marketing communications, and branded merchandise and associated logistics functions. SupplyLogic continues to solve for new inefficiencies, and look for improved ways for Asurion to track and manage programs.