Activating Marketing for a Leading Healthcare System

Activating Marketing for a Leading Healthcare System

The Challenge

A leading national healthcare system faced mounting pressure to manage patient education materials across multiple facilities, employee uniforms and branded merchandise for a growing workforce, and facility signage in highly regulated healthcare environments.

$20+ Billion

in revenue

20+

hospitals

80,000+

employees

At the same time, the organization needed to maintain HIPAA compliance, reduce operational inefficiencies, and ensure consistent brand standards across its expanding network.

Our Role

  • 20 years

    Healthcare-critical communications expertise

  • 1 Partner

    Consolidated sourcing, fulfillment, and enabling technology

  • Vendor Rationalization

    Reduced a fragmented vendor base to ensure compliance, redundancy, and competitive pricing

  • Connected Marketing + Procurement

    Centralized oversight with HIPAA-qualified suppliers

How We Delivered

Creative Ideation

Creative Ideation

Developed branded patient education kits, signage programs, and onboarding kits with compliance safeguards built in.

Enabling Technology

Enabling Technology

Implemented a marketing hub for templates, audit-ready materials, and real-time dashboards — accelerating updates to regulatory content.

Supply Chain Management

Supply Chain Management

Streamlined sourcing and fulfillment, optimized freight and postal costs, and built surge capacity for enrollment periods and seasonal campaigns.

Employee Uniforms & Branded Merchandise

Employee Uniforms & Branded Merchandise

Centralized apparel and merchandise management through a customized online portal — ensuring brand consistency, compliance, and scalable fulfillment across the enterprise.

The Results

  1. Reduced Compliance Risk

    HIPAA, CMS, and state safeguards embedded into workflows.

  2. Consistency

    Unified brand and regulatory adherence across hospitals, clinics, and community campaigns.

  3. Efficiency

    Automated workflows for member and patient communications, reducing manual errors and delays.

  4. Scalability

    Flexible operating model to absorb spikes such as annual enrollment and new hospital openings.

Programs Supported

  • Patient Education Materials
  • Employee Uniforms & Apparel
  • Facility & Wayfinding Signage
  • Enrollment Kits & Regulatory Mailings
  • Branded Merchandise & Community Rollouts
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