The Challenge
A rapidly growing quick-service restaurant brand — specializing in craveable chicken finger meals — needed a partner to optimize its complex marketing supply chain.
$5 Billionin revenue |
700+locations |
50,000+employees |
The brand's marketing, operations, and sourcing teams faced mounting pressure to keep pace with rapid growth and the demands of being #1 in their category.
Our Role
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30+ Years
Restaurant industry expertise
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1 Partner
Sole managed services provider
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37 > 1
Supplier relationships consolidated
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Connected Marketing + Procurement
Streamlined Operations, sourcing, and execution at scale
How We Delivered
Creative Ideation
Upstream value engineering and ideation recommendations with production and distribution in mind.
Enabling Technology
Automated order management for FOH, BOH, LTO, and NRO distributions at the restaurant level.
Supply Chain Management
Optimized sourcing, production, distribution, and fulfillment through onsite, dedicated account management.
The Results
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Speed
Faster activation by connecting people, process, and technology.
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Consistency
Brand compliance across all locations.
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Time & Cost Saving
More output with fewer resources.
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Innovation
New creative solutions in sustainability and automation.
Programs Supported
- LTO Campaign Activation
- Local Marketing
- NRO Distributions
Category Management
- Menus & Print Materials
- Signage & Graphics
- Uniforms & Apparel
- Branded Merchandise
- Custom Product
- Development
- Influencer Gifts
- Retail Apparel & Branded Merchandise
Let's talk about your compelling business case.
