SupplyLogic, Inc. a leading third-party management company that helps the most recognized brands in the world optimize their print and marketing communications supply chains, announced the appointment of Martine Reardon to the Company’s Advisory Board. Recognized as one of retail’s most successful and innovative marketing executives, Martine is best known for her role as Chief Marketing Officer at Macy’s, from 2012 through 2016.
During her time as Chief Marketing Officer at Macy’s, Martine captained the company’s 1,300 person marketing organization, including advertising, creative, brand development, social, mobile and digital media, public relations, media planning and consumer insights for more than 800 stores and for leading macys.com, the sixth largest internet business in the country. As Chief Marketer, she presided over the Macy’s Thanksgiving Day Parade, the spectacular 4th of July Fireworks shows, and tent pole fashion extravaganzas in New York City as well as key markets around the country. As Macy’s CMO, the Company recorded five consecutive years of comp sales growth, added more than $5 billion in sales, and achieved 6 consecutive years of double digit growth.
Responsible for navigating Macy’s through its 2005 merger with the May Department Stores, and in 2009 blending seven regional department store teams into one national marketing organization, Martine’s and her team received numerous honors. These include Emmy’s, Clio’s, Reggie’s, Effie’s, Racie’s, and most recently a Webby, the internet’s most prestigious honor, for Wish Writer, a long-form web-based holiday video that garnered more than 33 million views.
"We are ecstatic to have attracted Martine to SupplyLogic. Her track record in the Retail sector speaks for itself,” said Kevin Sherlock, Chief Executive Officer of SupplyLogic. "Martine is among the elite as it relates to global marketing and without question, will enable SupplyLogic to fine tune our overall proposition and offering to further drive value to our marketing clients.”
“I am thrilled to join SupplyLogic,” said Ms. Reardon. “As retailers are tasked with stretching the most out of every marketing dollar they have to invest, SupplyLogic will enable marketing leaders to stretch their investments further while increasing speed to market and ensuring execution and brand are executed without fail.”
Martine served for 6 years on the National Board of the Make A Wish Foundation, as well as the Retail Advertising Marketing Association, a division of the National Retail Federation. She has chaired the American Heart Association’s annual Go Red for Women New York City luncheon since 2006. Martine has received the “Power of Women to Make A Difference” Award from the United Way of New York City; the Lifetime Mission Award bestowed by the American Heart Association; and was inducted into Legends and Leaders, an exclusive association of industry veterans and marketing luminaries. In 2015, she was ranked in the top ten of the “50 Most Influential CMO’s in the World” published annually by Forbes, and inducted into the Mobile Hall of Fame by Mobile Commerce Daily, a leading mobile industry authority.Back…